“The pressure for companies to make money is reconfigured into the pressure to give data, to purchase, to consume content, to filter our face to attain beauty standards, to swipe continuously through engagement bait. Our desires are repackaged and sold to us in a digital candy wrapper, even more amplified, intense, and accessible than any way of doing things in the past was. The software we have is human nature, digitized, maximized, and monetized to the tits.”