“Most of the things we face today are deeply complex, in a fragmented digital world. I think so many of the non-profits that exist today do incredible things. But it’s still not enough. Maybe what nonprofits do never will be enough. But it’s worth using the playbook of tech companies, who achieve incredibly high-scale penetration with low cost. With interconnected software, we can build a non-profit that’s able to help anyone with any major issue they’re facing, anywhere.”

People do not download apps for the features, they do it for the cultural relevance: to themselves, to others, to major events, or to patterns they may not themselves recognize. Anyone can create a generic social media app. Very few can create a product that enables the community who uses it to create part of their identity. That identity with the product brings cultural relevance.